Siem Reap will host Cambodia’s first women led motorcycle campaign on December 12 and 13, bringing together female riders, tourism stakeholders, international influencers and media to promote women’s empowerment, safe travel and Cambodia’s cultural heritage. The “Ride With Confidence, Together We Ride, Together We Rise” campaign will feature an inaugural motorcycle ride through Siem Reap and the Angkor landscape.
The initiative aims to showcase Cambodia as a welcoming destination for women, families and international travellers while highlighting the role of women as leaders, entrepreneurs, professionals, artists, travellers and adventurers.
Key Facts
| Category | Details |
|---|---|
| Campaign | Ride With Confidence, Together We Ride, Together We Rise |
| Date | December 12 to 13, 2026 |
| Location | Siem Reap and Angkor |
| Estimated riders | 40 to 50 |
| Main focus | Women’s empowerment, safe tourism and cultural promotion |
| Lead rider and organiser | Muna Haq |
| Ambassador and lead rider | Koy Anna |
| Media partner | Khmer Times |
| Wider campaign link | UN 16 Days of Activism Against Gender Based Violence |
A Motorcycle Ride With a Wider Message
The campaign goes beyond motorcycle tourism by using riding as a platform to promote confidence, equality, safety and greater visibility for women.
At its centre will be a motorcycle ride through Siem Reap and the Angkor landscape, expected to attract around 40 to 50 riders from Cambodia and abroad.
Participants are expected to include entrepreneurs, tourism ambassadors, diplomats, development partners, journalists, influencers, corporate leaders and members of motorcycle communities from different countries and backgrounds.
Muna Haq, the campaign’s lead rider, founder and organiser, said the initiative is intended to encourage women to travel, lead and explore with confidence.
“Ride With Confidence is not simply about motorcycles. It is about women having the confidence to go further – to travel, lead, explore and be visible.”
She added that the event would also provide an opportunity to introduce Cambodia’s cultural and natural attractions to international audiences.
“At the same time, it gives us a powerful opportunity to show the world the Cambodia we know: beautiful, culturally extraordinary, welcoming and full of experiences waiting to be discovered.”
Siem Reap Becomes the Campaign's Cultural Stage
The choice of Siem Reap gives the campaign a strong tourism dimension.
The ride will pass through the Siem Reap and Angkor landscape, allowing participants and international audiences to connect the campaign's message with Cambodia's cultural heritage and local communities.
The organisers also want the event to demonstrate that tourism can incorporate broader social themes while creating opportunities for local businesses and communities.
Koy Anna, who will serve as ambassador and lead rider, said riding alongside women in Siem Reap would provide an opportunity to promote Cambodia while encouraging women to support one another.
“For me, this campaign is about women having the confidence to step forward, explore and support one another.”
She also highlighted Cambodia's culture, heritage and people as important elements of the experience.
“Riding together in Siem Reap is also a beautiful way to show Cambodia to the world – from our culture and heritage to the warmth of our people – and to inspire more women to experience our country with confidence.”
International Riders and Creators Expected
The campaign is expected to attract international riders as well as travel creators, photographers, motorcycle personalities and lifestyle influencers.
Khmer Times will participate as a media partner, while the involvement of international creators is intended to extend the campaign's reach beyond the participants themselves.
For Cambodia's tourism sector, this creates an opportunity to combine destination storytelling with social media exposure, particularly among audiences interested in adventure travel, motorcycle tourism, culture and lifestyle experiences.
The organisers also see potential for the campaign to develop into an annual international platform linking women’s empowerment, tourism and community development.
Linking Tourism With Women's Safety
The campaign is designed to connect with the United Nations' 16 Days of Activism Against Gender Based Violence, giving the event a broader social purpose.
Its tourism message is therefore linked with themes of dignity, equality and safety for women and girls.
The organisers hope the campaign can eventually mobilise partnerships and resources for initiatives supporting women’s empowerment and women affected by violence and exploitation.
This adds a community development component to what could otherwise be viewed primarily as a tourism or lifestyle event.
Businesses and Institutions Invited to Participate
Organisers are calling for participation from a wide range of public and private sector partners.
These include government institutions, UN agencies, development partners, embassies, airlines, hotels, tourism operators, motorcycle and mobility companies, financial institutions, telecommunications firms and other businesses.
Potential partnerships could connect the campaign with tourism services, accommodation, transportation, mobility, financial services and digital communications.
The organisers said their broader objective is to turn the campaign's visibility into longer term benefits for communities while promoting Cambodia internationally.
A Potential Annual Tourism Platform
If developed as an annual event, Ride With Confidence could combine several themes that are increasingly relevant to Cambodia's tourism sector: experiential travel, women’s participation, digital storytelling, community engagement and international destination promotion.
The organisers aim to attract more international riders and visitors each year while creating opportunities for women entrepreneurs, artisans, tourism professionals and local communities.
The December event will provide the initial platform for testing that concept in Siem Reap.
Angkor Times Analysis
The campaign presents a different approach to tourism promotion by placing women’s participation and social empowerment at the centre of a destination experience.
Its value for Cambodia's tourism sector will depend not only on international visibility but also on whether participation generates meaningful opportunities for local businesses and communities. Hotels, restaurants, tourism operators, artisans and mobility businesses could potentially benefit if the event develops into a recurring international gathering.
The connection with the UN's 16 Days of Activism also gives the campaign a wider social dimension. Maintaining a clear focus on safety, dignity and meaningful community participation will be important if the organisers want the initiative to develop beyond a one time promotional event.
What Happens Next?
The first Ride With Confidence campaign is scheduled for December 12 to 13, 2026, in Siem Reap.
Organisers are seeking participation and partnerships from government agencies, development organisations, diplomatic missions, tourism businesses, airlines, hotels, mobility companies and other responsible businesses.
The longer term ambition is to establish the campaign as an annual international platform supporting women’s empowerment, tourism promotion and community development.
Frequently Asked Questions
When will the Ride With Confidence campaign take place?
The campaign is scheduled for December 12 to 13, 2026.
Where will the motorcycle ride take place?
The inaugural ride will take place through Siem Reap and the Angkor landscape.
How many riders are expected?
Organisers estimate that around 40 to 50 female riders from Cambodia and abroad will participate.
What is the main purpose of the campaign?
The campaign combines women’s empowerment, safe tourism, cultural promotion and motorcycle travel.
Who is organising the campaign?
Muna Haq is identified as the lead rider, founder and campaign organiser, with participation from the Ministry of Tourism.
Who is the campaign ambassador?
Koy Anna will serve as ambassador and lead rider.
Is the campaign connected to the UN?
The campaign is designed to connect with the UN's 16 Days of Activism Against Gender Based Violence, particularly its messages around dignity, equality and safety.
Could the campaign become an annual event?
Yes. Organisers envision Ride With Confidence developing into an annual international platform combining empowerment, tourism and community development.