Pursat Orange has officially been registered as a collective mark, marking a step forward in strengthening the identity of the Cambodian fruit, protecting growers’ intellectual property rights and expanding its recognition in domestic and international markets.
The Ministry of Commerce officially registered “Pursat Orange” as a collective mark on September 9, 2026, according to a news release issued by the ministry on October 2.
The registration is expected to help strengthen the market identity of Pursat Orange while providing intellectual property protection for communities involved in growing and trading the fruit in Pursat province.
What Makes Pursat Orange Distinctive?
According to the Ministry of Commerce, Pursat Orange has several characteristics that distinguish it from other varieties.
The fruit has a sweet-and-sour taste, while its skin can range from green to yellow or deep yellow. The surface may be smooth or slightly rough.
The fruit segments also vary in texture. Some have a softer texture and contain abundant juice, while others are firmer and contain more flesh.
These characteristics form part of the identity associated with Pursat Orange and can support efforts to distinguish the product in the marketplace.
Pursat Orange Production in Pursat Province
Pursat Orange is currently cultivated across 3,047 hectares in Pursat province.
Of this total, approximately 1,938 hectares are harvested, producing around 29,881 tonnes per year, according to the Ministry of Commerce.
| Indicator | Pursat Orange |
|---|---|
| Total cultivated area | 3,047 hectares |
| Harvested area | 1,938 hectares |
| Annual production | Approximately 29,881 tonnes |
| Harvesting season | June to November |
| Average yield | 12–16 tonnes per hectare |
The harvesting season lasts approximately eight months, from June to November each year, with an average yield of 12 to 16 tonnes per hectare.
Collective Mark Could Strengthen Market Recognition
The registration of Pursat Orange as a collective mark provides a formal identity that can be used by the relevant producer and trading communities.
For local growers and traders, intellectual property protection can help establish clearer recognition of the product and its geographic association with Pursat province.
The Ministry of Commerce also expects the collective mark to contribute to protecting the intellectual property rights of communities involved in the production and trade of Pursat Orange.
For Cambodian agricultural products, establishing identifiable product brands and collective marks can also support efforts to build stronger market recognition beyond the farm level.
From Local Produce to Recognised Cambodian Product
Pursat Orange's registration comes as Cambodia continues to develop stronger identities for locally produced agricultural products.
A collective mark can help connect a product with its producer community and distinctive characteristics, while creating a clearer basis for market promotion.
For Pursat's orange growers and traders, the registration provides an official recognition of the product's name and identity.
The next stage will depend on how effectively the collective mark is used to maintain product characteristics, protect the brand and promote Pursat Orange to consumers and buyers.
Angkor Times Analysis
The registration of Pursat Orange as a collective mark is significant because agricultural competitiveness increasingly depends not only on production volume but also on product identity, quality recognition and market positioning.
Pursat already has a substantial production base, with more than 3,000 hectares under cultivation and annual production of nearly 30,000 tonnes.
The collective mark provides an additional tool for distinguishing the fruit in the market and protecting the interests of the communities producing and trading it.
However, registration itself is only one part of building a strong agricultural brand. Long-term value will depend on maintaining consistent quality, protecting the product's identity and connecting growers with reliable domestic and international markets.
If those elements are developed together, Pursat Orange could have greater potential to move from being recognised primarily as a local agricultural product toward becoming a more clearly identified Cambodian specialty product.
Frequently Asked Questions
What is Pursat Orange?
Pursat Orange is a locally cultivated orange from Pursat province, known for its sweet-and-sour taste, varying skin colours and differences in fruit texture and juiciness.
When was Pursat Orange registered as a collective mark?
The Ministry of Commerce officially registered Pursat Orange as a collective mark on September 9, 2026.
How much Pursat Orange is produced annually?
Pursat Orange production is approximately 29,881 tonnes per year, according to the Ministry of Commerce.
How large is the cultivated area?
Pursat Orange is cultivated across approximately 3,047 hectares, with about 1,938 hectares currently harvested.
When is the Pursat Orange harvesting season?
The harvesting season runs from June to November each year.
What is the average yield?
The Ministry of Commerce reports an average yield of approximately 12 to 16 tonnes per hectare.
Why is the collective mark important?
The collective mark is expected to strengthen the identity and recognition of Pursat Orange while helping protect the intellectual property rights of communities involved in growing and trading the product.