Cambodia is strengthening its tourism promotion efforts in China, with Tourism Minister Huot Hak leading a delegation to Dunhuang City in Gansu Province for a major international tourism event running from November 1 to 4, 2026. The gathering, which has attracted tourism ministers and senior officials from more than 55 countries across all continents, provides Cambodia with an opportunity to showcase its tourism appeal, engage international partners and deepen cooperation with the Chinese market.
Key Facts
Cambodian delegation leader: Tourism Minister Huot Hak.
Event location: Dunhuang City, Gansu Province, China.
Event dates: November 1–4, 2026.
International participation: Tourism ministers and senior officials from more than 55 countries.
Main objective: Promote Cambodia as a tourism destination to Chinese visitors and international delegates.
Key cooperation focus: Cambodia–China tourism relations, visitor arrivals and investment.
Previous bilateral campaign: 2025 Cambodia-China Tourism Year.
Tourism Minister Leads Cambodia’s Promotion Mission in Gansu
Tourism Minister Huot Hak is leading a Cambodian delegation to Dunhuang City to present the country's tourism potential at the international gathering.
Upon arrival, the delegation was welcomed by Xu Yanli, Director General of the Foreign Affairs Office of the People's Government of Gansu Province, who also serves as Director General of the Office of the Foreign Affairs Commission of the Communist Party of China Gansu Provincial Committee.
The welcoming delegation also included Ung Samraingsey, Consul General of Cambodia in Xi'an, and Huo ZhaoGuo, President of the Gansu Chamber of Commerce in Cambodia.
The participation provides an opportunity for Cambodia to strengthen its visibility among international tourism officials and establish closer connections with representatives from China.
Cambodia Highlights Stability, Safety and Tourism Potential
Hak said the international forum offers Cambodia a platform to present its political stability, social progress and safety while promoting the country's tourism attractions.
The minister also aims to strengthen Cambodia's appeal to Chinese visitors and international delegates attending the event.
Promoting Cambodia's broader national image alongside its tourism destinations is an important part of attracting international travellers and encouraging greater confidence among tourism businesses and potential investors.
The delegation's presence also provides an opportunity to communicate Cambodia's tourism potential directly to officials and industry representatives from different countries.
Strengthening Cambodia–China Tourism Cooperation
The visit comes as Cambodia continues to build on its tourism relationship with China following the 2025 Cambodia-China Tourism Year campaign.
Hak said the delegation's participation would help deepen tourism ties between Phnom Penh and Beijing, building on the momentum generated by the bilateral campaign, rising Chinese tourist arrivals and investment.
China remains an important market for Cambodia's tourism development. Strengthening cooperation can support visitor flows, business connections and investment opportunities across the tourism industry.
The engagement in Gansu also creates an opportunity to expand Cambodia's visibility beyond major Chinese cities and strengthen relationships with regional authorities and business organisations.
International Participation Creates Opportunities for Tourism Partnerships
With tourism ministers and senior officials from more than 55 countries attending, the event provides Cambodia with access to a broad international network.
Such gatherings can help destinations exchange experience, promote tourism products and explore cooperation with government agencies and industry stakeholders.
For Cambodia, the opportunity extends beyond attracting individual visitors. International engagement can also help build partnerships in tourism promotion, investment and destination development.
The delegation's meetings with Gansu officials and representatives of the Cambodian diplomatic and business community provide an additional channel for strengthening bilateral engagement.
Angkor Times Analysis: China Remains an Important Market for Cambodia’s Tourism Strategy
Cambodia's participation in the Dunhuang event reflects the country's continued focus on strengthening its presence in China, one of its important international tourism markets.
The 2025 Cambodia-China Tourism Year campaign provided a platform for bilateral tourism promotion. Continued engagement with Chinese provincial authorities, tourism stakeholders and business organisations can help maintain that momentum.
However, the long-term value of international tourism promotion depends on converting visibility into actual travel demand.
This requires more than destination marketing. Connectivity, competitive travel packages, visitor services, safety, destination management and cooperation between tourism businesses all influence whether potential visitors decide to travel.
The Gansu engagement is therefore an opportunity to strengthen relationships and promote Cambodia's tourism image, but its commercial impact will depend on the partnerships and visitor activity that follow.
If sustained through practical cooperation, Cambodia's participation in international tourism events can help diversify promotional channels, attract visitors and support the development of its tourism industry.
Frequently Asked Questions
1. Where is Cambodia promoting its tourism industry in China?
Tourism Minister Huot Hak is leading a delegation to Dunhuang City in Gansu Province, China.
2. When is the international tourism event taking place?
The event runs from November 1 to 4, 2026.
3. How many countries are represented at the event?
Tourism ministers and senior officials from more than 55 countries across all continents are attending.
4. Who is leading Cambodia's delegation?
Cambodia's delegation is led by Tourism Minister Huot Hak.
5. What is Cambodia promoting at the event?
Cambodia is presenting its tourism potential, political stability, social progress and safety to Chinese visitors and international delegates.
6. How does the visit relate to the Cambodia-China Tourism Year?
The visit builds on the momentum of the 2025 Cambodia-China Tourism Year campaign and ongoing efforts to strengthen tourism cooperation, visitor arrivals and investment.